Enough time to create Between Digital Marketing and Social Media Marketing
Digital Marketing / Online / Online Marketing are amongst the most used terms of the profession today. However, it is sadly just a lot of jargon for most of those who hear it and employ it to convey their mind. What exactly is digital marketing and what part of it vital for today’s business participant? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in actual fact marketing of marketing onto digital platforms so as to store onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is this task. That is what Online marketing may be. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is a wider concept compared with what social media marketing in the sense that, all user generated content platforms are available digitally i.e. online. However, there are other platforms that fit in digital marketing except social media promotion and marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a means of developing your website’s content in wherein allows the search engine’s algorithm to crawl and try out your website efficiently. It is a way to get higher rankings planet search results along the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it aids you stand out on the list of sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cycles. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy these so as whenever pests are not reminding them regarding their visit to managing costs.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for an incredible digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771
